Building recognizable domestic brands and increasing added value are critical prerequisites for greater competitiveness in foreign markets.

Prof. Dr. Darko Lazarov, Vice Rector for Investments, Development, and Maintenance at Goce Delchev University in Shtip and President of the Exporters’ Club at the Chamber, points out that domestic enterprises possess a limited number of brands recognized across regional, European, and global markets.

Chamber President Branko Azeski emphasizes that competitiveness demands a functional state that does not generate unnecessary costs for businesses—costs that inflate the baseline price of products.

At the same time, as highlighted during the conversation with Aneta Dimovska, M.Econ., project manager for export-related activities at the Chamber, competitiveness is not built on price alone, but also through higher productivity, quality, and education.

The full conversation is available at the link:  https://youtube.com/shorts/ZIgqJZPgJI8